Dealer Days 2025 - Fresh thinking for fresh produce

Under this year’s motto, “Fresh thinking for fresh produce,” the event focused on innovation, collaboration, and the shared goal of building profitable, sustainable businesses together.

12 May 2025 min Reading time

On May 7–8, Sormac proudly hosted Dealer Days 2025 at our headquarters in Venlo, welcoming over 30 valued dealers and colleagues from our local sales & service offices. A truly international gathering, we welcomed participants from North America, Europe, Asia, and Australia. Under this year’s motto, “Fresh thinking for fresh produce,” the event focused on innovation, collaboration, and the shared goal of building profitable, sustainable businesses together.

Partnership for the Future — built on trust

As a family-owned company, Sormac places great importance on long-term relationships. Events like Dealer Days are not just about machines and markets — they’re about people. By joining us in Venlo, you’ve become part of the Sormac family.

Over the course of two days, participants engaged in a rich program that included:

Updates on the latest machine developments
Hands-on product training
Group sessions and roundtable discussions
Exclusive previews of upcoming innovations
Team-building activities to strengthen connections and professional relationships

We are deeply grateful to all who attended for your enthusiasm, insights, and fantastic team spirit. Your involvement strengthens our shared commitment to excellence in the fresh-cut produce industry.

Thank you for being part of our journey — let’s keep growing together.